TV Clothes Budget Tough Complains Julie London


HOLLYWOOD, May 10 (UPI) --- Julie London faces a few foot sore days trudging from store to store seeking a new dress for a TV appearance.

It’s the same old story with Julie. Every time the pretty vocalist gets a video job, back to the dressmakers she goes.

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“THAT’S A PAIN,” she said with a grimace and a swig of ramos fizz. “Men might not recognize a dress if some gal wore it on two different shows, but women do.”

“If I saw a girl on a show and she wore the same dress six months later, I’d know. The trouble is that you have to wear something startling and when you do that, it’s noticeable next time around.”

Going on TV programs can be mighty expensive for the foggy voiced Miss London who doesn’t shop in bargain basements.

“Paying for clothes certainly cuts into an entertainer’s salary,” she said. “It’s particularly expensive if I do a show in New York. Because you not only spend money for the dress but there’s also travel and living expenses.

“When you get finished paying all that, you’re not left with much,” she explained. “But, it’s a long range thing. Every time you appear on a live TV show, your record album sales increase.”

“I pay between $500 and $1,000 for a dress and I’ve got closets filled with ones that have been worn very little. Some, I give away.”

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JULIE WAS sitting at a luncheon fashion show when a model walked by wearing a white formal evening gown.

“How much is that dress,” a shocked Julie asked. Told it cost $950, Julie breathed a sigh of relief.

“I thought it was going to be cheaper,” she said. “I have one just like it and paid $500. If that one was cheaper, I would have been furious.”

Getting set for Carl Reiner’s program this Sunday night, Julie said she dreaded shopping for the dress.

“I haven’t read the script yet. So I’m not sure what to look for,” she explained.

“That can be a heck of a problem. One time I went out and bought a dress before reading the script and it didn’t fit the situation.

“There I was singing a sexy song and wearing a dress that didn’t match,” she said, shaking her head. “It was too late to change and I looked like Magnolia in a ball gown.”

The Schenectady Gazette

Wednesday – May 11, 1960